Beyond linear paths
Why do we think about futures? As anticipatory beings, we’ve evolved to imagine and prepare for what’s ahead. But in today’s complex world, is traditional strategy enough—or is it time to evolve?
Why do we think about futures? As anticipatory beings, we’ve evolved to imagine and prepare for what’s ahead. But in today’s complex world, is traditional strategy enough—or is it time to evolve?
We treat foresight as if it were about time and the yet-to-come. But real impact begins when we realise: foresight is about timing.
Foresight inspires, but only decisions give imagination direction. Without that link, the future stays a performance.
The skill of modern strategy isn’t making perfect decisions. It’s knowing when a once good one has expired.
The real shift isn’t from business as usual to experimentation, but from reaction to anticipation. This is the frontier between surviving and evolving.