Beyond linear paths
Why do we think about futures? As anticipatory beings, we’ve evolved to imagine and prepare for what’s ahead. But in today’s complex world, is traditional strategy enough—or is it time to evolve?

Why do we think about futures? As anticipatory beings, we’ve evolved to imagine and prepare for what’s ahead. But in today’s complex world, is traditional strategy enough—or is it time to evolve?
When the present grows too heavy to move, organizations often reach for the same answer they always reach for, the promise of more control. The reflex is almost automatic. Prutures.
We often imagine change as a clean swap of parts, one process out, another in, and we keep telling ourselves that with enough focus and discipline the machine will run better.
Transformation isn’t subtraction. It’s not about taking something out to make space. It’s the reconfiguration itself that changes everything. Letting go isn’t absence, it’s a shift in how things relate so something new can begin.
Most structures are built to last. But what if that isn't the point? Sometime care looks like building, and sometimes care looks like stepping aside.