Growth Is Not a Strategy

Most strategies assume growth. Few examine how that assumption changes the way decisions are made.

Growth Is Not a Strategy
AI art created with DALL-E AI

On why expansion became a moral imperative and what it costs us

We speak about growth as if it were a neutral good, as if it belonged to the realm of natural laws rather than political, economic and cultural choices, as if organizations, economies and even individual careers would somehow stop breathing the moment a curve flattens, and yet very little of that conversation ever touches the conditions under which growth actually happens, who it works for, and what it quietly displaces while everyone is busy celebrating the numbers.