The Comfort of Prutures
We are caught up in prutures—iterations of the present dressed up to look like progress. They’re infused with just enough novelty to convince us that we’re moving forward, yet they don’t truly challenge us. And as comfortable as they may be, prutures are holding us back.
We are caught up in prutures—iterations of the present dressed up to look like progress.
They’re infused with just enough novelty to convince us that we’re moving forward, yet they don’t truly challenge us. Prutures are the easy route, a shortcut that allows us to feel like we’re innovating without forcing us to step into the unknown and embracing the unknowable. And as comfortable as they may be, prutures are holding us back.