Future

The Comfort of Prutures

We are caught up in prutures—iterations of the present dressed up to look like progress. They’re infused with just enough novelty to convince us that we’re moving forward, yet they don’t truly challenge us. And as comfortable as they may be, prutures are holding us back.

Eva Tomas Casado

Sep 24, 2024 — 4 min read

Image created with DALL-E Ai

We are caught up in prutures—iterations of the present dressed up to look like progress.

They’re infused with just enough novelty to convince us that we’re moving forward, yet they don’t truly challenge us. Prutures are the easy route, a shortcut that allows us to feel like we’re innovating without forcing us to step into the unknown and embracing the unknowable. And as comfortable as they may be, prutures are holding us back.

Mirrors of meaning

Metaphors are like keys that unlock hidden doors in the mansion of the mind (a metaphor to explain metaphor, oh dear). Behind each door lies a room full of potential, complex ideas, abstract emotions, and unspoken truths.

The Dandelion Approach

This piece explores how the resilience and adaptability of dandelions illustrate the benefits of Futures Work in business, promoting innovative strategies and embracing disruptions for growth.

To think is to forget.

To think is to forget a difference, to generalize, to abstract.(Jorge Luis Borges) This quote is from the short story "Funes el Memorioso", dating back to 1944,about a young man named Ireneo Funes who, after an accident, gains the ability to remember everything in vivid detail,

The world does not need futurists.

The world needs futures. In a world teeming with complexities and uncertainties, the profound words of Spanish poet Suso Sudón resonate with an unexpected clarity: "El mundo ni siquiera necesita poetas, el mundo necesita poesía." (The world doesn't even need poets; the world needs poetry.) This

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Mirrors of meaning

The Dandelion Approach

To think is to forget.

The world does not need futurists.