What Happens When We Engage with Futures Thinking?
Anticipation is not prediction—it's the art of sensing, adapting, and shaping possibility. But have we forgotten how to use it? Futures Thinking is not a luxury; it’s a societal necessity.
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Before adaptation comes anticipation
The real shift isn’t from business as usual to experimentation, but from reaction to anticipation. This is the frontier between surviving and evolving.
When 5 Years Are Not Enough
Most companies trust the rhythm of five-year plans and annual budgets, but without governance of superposed futures, they risk pacing the same cage while calling it strategy.
On futures we mistake for change
When the present grows too heavy to move, organizations often reach for the same answer they always reach for, the promise of more control. The reflex is almost automatic. Prutures.
Too Much to Move.
We often imagine change as a clean swap of parts, one process out, another in, and we keep telling ourselves that with enough focus and discipline the machine will run better.